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Add 2 Senoko South Road Super Industrial Building
Singapore 758096

Tel6753 3088

Fax 6753 7833

Web www.supergroupltd.com



  • Beverages - Non Alcoholic
  • Cereal
  • Coffee

Nature of business

Founded in 1987, Super pioneered the manufacture of 3in1 beverage products in Southeast Asia. We are a leading regional integrated instant food and beverage (“F&B”) brand owner and manufacturer in Southeast Asia. Listed on the Singapore Stock Exchange since 1994, Super maintains its headquarters in Singapore. Super Group operates an integrated business model with 2 key businesses – Branded Consumer and Food Ingredients segments:

Branded Consumer (BC)

Super is one of the prominent players in the instant F&B industry in Southeast Asia, manufacturing and distributing branded consumer products, primarily instant coffee-, instant cereal- and instant tea- mixes products, under a portfolio of brands including Super, Owl, Essenso, Super Power, Café Nova, Coffee King, YeYe, Yeste, Negresco, Gold Eagle, Eagle King, NutreMill , Nutrifield, Super Cup, etc. We developed more than 160 instant beverages and convenient food products that are distributed across 65 countries globally. At Super, we’ve spent years perfecting tasty and convenient F&B products for our customers to enjoy every day. This helped Super to achieve dynamic synergies with our partners while securing our position as the preeminent brand owner of consumer retail products in Thailand, Myanmar, Malaysia, Singapore, China and Philippines.

Food Ingredients (FI)

Super FI is one of the premier product innovator and ingredients manufacturer in Southeast Asia. We partner with multinational F&B manufacturing, food-service companies and the HORECA sector to create tailored products. Super FI is one of the foremost companies in the world with raw material selection and manufacturing capabilities in instant soluble coffee powder, cereal flakes, non-dairy creamer, and botanical herbal extracts. With our core technological expertise and strength in R&D, we aim to be a premier food ingredients specialist, capable of delivering quality and consistent food ingredients to serve the regional marketplace. The group operates 15 state-of-the-art manufacturing facilities in 5 countries, with our instant soluble coffee powder plant being one of the largest in Southeast Asia. In July 2016, Super was awarded the Platinum Award at the Annual Food Safety Excellence Awards organised by the Agri-Food and Veterinary Authority (AVA) of Singapore. For more information, please visit www.supergroupltd.com

Executive Contact

AddMr Peter Tan, Director Markets Branded Consumer

Contact Person

Director Markets Branded Consumer:   Mr Peter Tan